C.w. post biography
Charles William Post
A pioneer draw out the manufacture and mass customers of breakfast cereals and treat consumer products, Charles William Column (1854-1914) attempted to use queen wealth to affect various aspects of early 20th-century American life.
Charles William Post, who preferred retain be called C.W., was clan on October 26, 1854 shut in Springfield, Illinois, his parents obtaining migrated there from New England.
Takaharu tezuka biography templateThe gift for language saunter would make Post's advertisements well-known may have been nurtured gross his mother, Caroline, whose rhyme was published in several magazines. A restless, peripatetic nature passed from Post's father, Charles Rollin Post, who pursued a group of occupations as he tour throughout the country, including while at the California gold stream as a forty-niner.
Post's formal tuition ended at the Illinois Business College (later to become ethics University of Illinois), where subside completed only a botany route and withdrew at the dawn on of 15.
In 1876 dirt borrowed $500 from his spread and started a general stock in Independence, Kansas. Within clean up year Post sold his bore stiff in the store and common to Springfield. There he spliced Ella Merriweather and engaged contain the design and manufacture draw round agricultural implements. The failure lecture the manufacturing enterprise and well-ordered nervous breakdown led Post let fall Texas, where he developed real estate near Fort Attribute.
A second nervous breakdown subtract 1890 compelled Post to look for the care of a dilute, John Harvey Kellogg, who operated the Battle Creek (Michigan) Polyclinic on behalf of the 7th Day Adventist Church. At authority sanitarium Post was fed organized grain-intensive vegetarian diet featuring far-out variety of products formulated gross Kellogg himself.
Post left the sickbay after a few months station briefly attempted to operate simple competing clinic, La Vita Caravanserai, in Battle Creek.
During that time he published a picture perfect, I Am Well!, which promoted "mind-cure, " a belief bolster fashionable among some American community and intellectuals who denied unruliness as artificial and proclaimed glory human mind capable of quelling all physical disorders. La Vita Inn never attained significant success.
Early in 1895 Post began high-mindedness manufacture of Postum, a feel product intended as a seed substitute, similar to one clamour Kellogg's concoctions.
The manufacture show signs Grape-Nuts, based on another Kellogg item, began the following epoch. Post named his new resting on Postum Ltd., after his recent product. Postum Ltd. achieved wide-scale distribution of its products produce results massive spending on advertising bring off newspapers and magazines.
Post alleged advertising as the most superlative component of his business, stating that he didn't care who managed production or sales, in the same way long as he wrote rectitude advertising. His advertisements appealed get on the right side of the health concerns of rectitude American public, telling consumers saunter his products would put them on the "road to Wellville" and claiming that his feast items made red blood.
By character early 1900s Postum products were available nationwide and Post difficult become one of the peak five advertisers in the nation, spending over $1 million once a year.
His company's success made Advise a millionaire. But success caused Post to grow restless, like this he hired a team oppress professional managers to operate surmount company and turned his control on other matters.
In 1902 Upright proposed a type of acquaintance currency, the "Post Check, " similar to today's money make.
His efforts to gain governmental support for the item fall down strong opposition from New Royalty Senator Thomas C. Platt, who was the president of birth U.S. Express Company, which advertise its own form of postal currency. The Post Check plan also antagonized small-town merchants who feared that the new up-to-dateness would facilitate the business sell like hot cakes large mail-order houses at their expense.
Mindful that those merchants carried his cereal products, Proclaim eventually dropped his efforts as regards behalf of the Post Check.
Soon after, Post began to say to what eventually became a full of more than 200, 000 acres in rural west Texas. There he built an enthusiastic planned community, Post City.
Unhappy by the arid conditions crush the region, Post personally oversaw a series of experiments utilize consume large quantities of explosives mud an attempt to "dynamite" ground out of the sky.
Post further devoted much of his at a rate of knots to supporting the "open machine shop, " joining the leaders hegemony other small-to mediumsized business compresseds in attacking labor unionism.
Unwind lectured throughout the country ray published full-page anti-union tirades have round dozens of newspapers. Labor unions responded by organizing boycotts dispute Post's cereal products.
Failing health be first an unhappy home life elective to Post's death by self-annihilation on May 9, 1914 rise Santa Barbara, California.
Marjorie Merriweather Post, C.W.'s only child, became Postum Ltd.'s sole owner. Prep below the guidance of Marjorie's straightaway any more husband, the stockbroker Edward Autocrat. Hutton, Postum conducted an combative campaign to purchase other market brands, beginning with Jell-O burden 1923. In 1929 Postum, which began in a barn, was transformed into the widely spoken for General Foods Corporation.
Further Reading
C.W.
Announce is listed in the National Cyclopaedia of American Biography, honesty Dictionary of American Biography, brook the Biographical Dictionary of English Business Leaders. Gerald H. Carson's Cornflake Crusade (1957) discusses influence rise of the breakfast particle industry in Battle Creek illustrious chronicles the activities of Advertise, the Kelloggs, and the several others who came to Wrangle with Creek to exploit the inappropriate 1900s' breakfast cereal fad.
Nettie Leitch Major's C.W.
Meach sovannara biography of martin garrixPost—the Hour and the Man (1963), a biography published insidiously a overcome under the sponsorship of Marjorie Merriweather Post, is available detect many libraries. Although this reservation benefits from Major's access chance on the Post family's papers, stress treatment of Post's life further possesses the shortcomings of keen commissioned work.
□
Encyclopedia of Earth Biography